LeadWatch basics
What is a lead path?
A lead path is any visible way a visitor can start an enquiry on your website — a contact form, a "Book a call" button, a phone number they can tap, an email link, or a booking page they can reach. If it's how customers get in touch, it's a lead path.
Why lead paths matter
Most small-business websites don't fail all at once. They fail quietly: the plugin that renders the contact form stops loading, a redesign moves the booking button off the page, a phone link is left as plain text after an update, or a Calendly URL is quietly rotated. The homepage still looks fine, and the business still assumes enquiries are coming in — until they notice they aren't.
LeadWatch focuses specifically on these visible enquiry paths, rather than general uptime, so silent failures don't sit unnoticed for weeks.
Common lead paths
The form on your contact page, quote pages, or landing pages.
Click-to-call tel: links on mobile, and any visible phone numbers.
mailto: links or visible email addresses on key pages.
Calendly, SavvyCal or other scheduler URLs on your site.
Primary buttons like 'Get a quote', 'Book a call' or 'Enquire now'.
The confirmation page a visitor lands on after an enquiry or booking.
Which lead paths should you monitor?
You don't need to monitor everything. A useful starting point is any page or button that, if it broke, would visibly lose you enquiries. For most small businesses that's:
- Your main contact page and its form.
- Your primary CTA button (e.g. 'Book a call' or 'Get a quote').
- Any booking link you send traffic to (Calendly, SavvyCal, etc.).
- The phone or email link that your customers actually use.
What LeadWatch doesn't do
LeadWatch checks whether these lead paths still appear and respond as expected. It does not submit forms end-to-end, complete real bookings, or replace human QA before launches. It's designed to catch common silent failures sooner — not to guarantee every possible enquiry issue will be detected.